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Roofline stockists and installers

Roofline companies

You want to sell to Roofline stockists and installers? So how can you find them?

First, let’s just define ‘roofline’. These companies specialise in the replacement of guttering, down pipes, soffits, fascias, barge boards and wall boards, using PVC-UE products.

You need to be clear whether you are looking for just stockists, just installers or if you want to reach both types of businesses. (Quite a number of companies both stock and install roofline products – see below).

Then you need to know how many there are. This will help you to plan how many sales people to deploy and where best to deploy them. It is normally best to mail prospects first, then follow up with telesales calls and only send in a sales person to demonstrate and clinch the sale where sufficient interest is being expressed.

Your sales team is an expensive asset and you will want them to achieve a call rate that maximises their face to face selling time. This means arming them with the best available prospect information – and that’s what you get from Windowbase.

There are nearly 1,600 roofline companies in our UK database:

  • Stockists: 1,164 (834)
  • Installers 743 (413)
  • Stock and install 330

(The numbers in brackets are businesses that only stock or only install).

We are constantly researching the market and the latest counts, regional counts and prices are available on the installers page.

What do I need?

To sell effectively, you need a minimum of the company name and address, a contact name (even if it is not the right one for you, asking or mailing a known contact establishes your credibility), and a telephone number. That’s enough to launch a mailing shot with a telephone follow up.

An indication of how up to date the details are is essential and you get that with the Windowbase 12, 18 and 22 carat selections.

To target your potential customers more precisely you need the 22 carat selection, giving fax numbers, company size information and more.

How fresh is the data?

Each record contains the date when we last confirmed the details. This is unique to Windowbase. It is your assurance of quality.

   
What is provided?
   22 ct  18 ct  12 ct  9 ct
Company name

Y

Y

Y

Y
Head office or branch

Y

x

x

x
Head office tel

Y

x

x

x
Address

Y

Y

Y

Y
Postcode

Y

Y

Y

Y
E-mail address*

Y

x

x

x
Website address*

Y

x

x

x
Senior contact

Y

Y

Y

Y
Job title

Y

x

x

x
Telephone number

Y

Y

Y

x
Fax number

Y

x

x

x
Telephone or Fax preference service indication

Y

Y

Y

x
Main business activity

Y

x

x

x
Number of outlets

Y

x

x

x
Name of parent co

Y

x

x

x
If stock / install / both

Y

x

x

x
Main foam brand

Y

x

x

x
Other foam brand(s)

Y

x

x

x
Company size

Y

x

x

x
Date of validation

Y

Y

Y

x

* where possible

How do I choose my information?

Choose your options and whether you want to mail regularly (which is recommended by all direct marketing experts) or just a one-off.

The company information may be purchased as:

  • Full information in Access or Excel. (22 carat) Names, addresses and telephone numbers only, in Access or Excel (18 carat)
  • Single-use mailing labels plus a follow-up list of telephone numbers (12 carat)
  • Single use mailing labels only (9 carat)
How can I get it?

22 carat and 18 carat data is supplied on licence, which means the information remains the property of Windowbase but you can use it within your organisation while you are subscribing (minimum 12 months). A deposit is payable but this is refunded in full on termination and the period of licence is unlimited. Simply make your sections on the options page then give us a call to discuss your needs.

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