Hallmark Panels awards Windowbase top marks for quality data and results

If you want more business from fabricators and installers, Hallmark Panels success story is proof that direct marketing delivers results – if you have the right prospect data. Having subscribed to Windowbase’s Fabricator and Installer database for nearly four years, Hallmark Panels rates it as the most ‘reliable, consistent and effective industry database’ and praises the quality of information.

“We use Windowbase data for direct mails, telemarketing and identifying prospects in an area and it’s a very good database,” says John Rolland, Sales and Marketing Director of Hallmark Panels. “Direct marketing has become increasingly important for our business as a means of generating new business, and Windowbase data allows us to cost effectively and accurately target prospective customers. We send out a direct mail every month and each one brings in new opportunities and enquiries. We also use the database to follow up each direct mail by telephone as this increases response rates. We measure results by monitoring and recording the outcome of every telephone call and monitoring visitors to our website.

“It’s important we consistently promote our products and services and reach new customers. Windowbase helps us do just that by providing reliable, good quality data time and again.”

Windowbase is a specialist database provider targeting fabricators, installers and specifiers involved in the window, door and conservatory industry.

Hallmark Panels sells a range of entrance doors, door panels and accessories. For more information visit www.hallmarkpanels.com. For more information about Windowbase, call Neil Parsonson on 01453 845717 or visit www.windowbase.info